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Phoenix
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Korea Sparkling
PostPosted: 29.01.2008 18:27 Reply with quoteBack to top

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(c) Korea Sparkling

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Korea Sparkling- Rain as featured model

KTO’s TV CF Takes First Place At This Year’s 'Adrian Awards'

Korea Tourism Organization (CEO Oh, Ji-cheol)’s TV advertisement and promotional video entries will be announced as this year’s gold and silver winners at the Adrian Awards on January 29th (Jan.28 6:00PM EST in New York) at New York’s Marriot marquis Hotel.

KTO launched their new ‘Korea, Sparkling’ tourism brand in 2007 in order to generate greater international awareness. Impressively, the organization’s TV commercial took 1st place in the travel service category, while their Taekwondo/Temple Stay PR films took second place.

The TV CF (television commercial film) took about 6 months to film, and covers numerous different aspects of Korean culture. Viewers can see the country’s beautiful four seasons, the main production districts of Korea, Dodamsambong, Danojeol folk games, DMB phones, World Cup cheers, B-Boys, clubbing culture as well as a host of other attractions. Also in the promotional video is world star ‘Rain’ as the featured model, presenting a diverse variety of tourism images including Korea’s natural wonders along with the state-of-the-art IT industry Korea has to offer. The TV CF was broadcasted in 85 countries including all major Asian countries including Japan and China, and on 10 channels such as CNN, National Geographic, and the Discover Channel in Europe, North America, and South America, in hopes of increasing international tourism.

The promotional film introduced Korea’s diverse cultures and charms in a very effective manner and received favorable reviews in doing so. Last year, KTO was awarded with a series of prizes at six major international media contests for its primary role in the international promotion of Korea.

KTO’s Brand Advertising Team’s Choe Seong-Woo stated, “This award has been effective in receiving recognition for the new Korean tourism brand, and we hope that the new brand will bring much anticipated success in spreading the Korean tourism image during the first semester. In 2008, KTO is in the finishing stages of the 2nd set of advertisements for the ‘Korea, Sparkling’ brand and an exciting new PR film, in order for further tourism promotions.

Source: Tour2korea (rain-usa)


more links:
- Tour2Korea (5 CF Videos)
- Adrian Awards 2007 (28 Januar 2008 New York, Marriott Marquis Hotel)
- 51st HSMAI Adrian Awards www.hsmai.org (Hospitality Sales and Marketing Association International)

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noch ein Bild
PostPosted: 30.01.2008 15:30 Reply with quoteBack to top

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Phoenix
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Korea Sparkling Ad Awarded at NY Fest
PostPosted: 02.02.2008 20:40 Reply with quoteBack to top

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Quote:
An ad promoting the nation as a tourist destination won a top prize in the film and video category at the New York Festivals event on Friday.

The gold medal-winning video entitled "Korea, Sparkling" was produced by the Korea Tourism Organization.

A promo for Korean cuisine called the "Wonderful World of Korean Food" also won a silver.

The awards given by the 50-year-old New York Festivals are among the world's top three advertising honors.

The national tourism organization expects the prize to help raise Korea's brand recognition and image in the United States.

The agency also won top honors at the Adrian Awards in New York on Monday for a tourism ad starring the pop singer Rain.  

original: KBS World
source: rain-usa

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PostPosted: 22.09.2009 21:51 Reply with quoteBack to top

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Korea Sparkling





http://www.youtube.com/watch?v=tJ9HyKMCOBc
upload: ratoka28

from: rain-cloud

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PostPosted: 22.09.2009 21:51 Back to top


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