6 Aug 2010 - SK's W phone products using Rain as their ad character become word-of-mouth best-sellers
Rain expressed the concept of SK's W phone new product even in its 'Aura Phone' ad through his passionate dance performance after its 'Rain Phone' ad released last May.
In 'Rain Phone ad, Rain's refined and charismatic manly beauty was appealing to customers, while in 'Aura Phone', the distinctions of the product itself in design and of the trend called the star instinct to want to stand out were characterized.
W phone 'Rain Phones' accentuating his manly looks were totally sold out. Earlier, its first 100,000 products were sold, being a word of mouth phenomenon.
credit to Economy Today Brief translation by rain bird
from: rainhk
Es stimmt schon, dass das Handy toll aussieht. Und wenn man noch so einen Rain hat, der das ganze promotet, dann ist man schon eher dazu geneigt, es zu kaufen.
SK Telesys expressed, "while we'll give customers an experience of using Aura phone to celebrate the third release of W phone, various products such as Aura phones, autographed copies of Rain's music CD, polaroid cameras, restaurant gift certificates, etc. will be presented as gifts to them through events such as TV CF scrap, puzzle game, etc. provided by our online site."
If cell phone users who want to have the chance to use Aura phone, post their comments on the reason why they want to be involved in the event on SK W's homepage www.sk-w.com or post the writings on their blogs by August 17th, they can participate through a lottery system, after that, Aura phones by free gifts will be given to those with superior grades in its activities.
For your information, this TV CF unfolding with a lively music, 'Diddy-Dirty Money's 'Hello Good Morning', brings the process for the outstanding aura Rain exudes through his splendid dance performance in the crowd.
credit to Prime Economy Brief translation by rain bird
from: rainhk
This CF was filmed on a road called Motomarch (元町) in Yokohama (橫浜), Japan.
I live by this place.
Since Yokohama has many harbors, a lot of foreigners have lived there.
「喜久家」seen on the screen is a traditional bakery which has pretty good lemon pie.
This street is very great.
You have to visit this place when you come to Japan.
upload: ratoka8
credit to Yuki (유키) dc
Brief translation by rain bird
from: rain-cloud
11 Aug 2010 - The reference to Rain in an article, "Capitalizing on male consumers markets"
-Rain part-
Since SK Telesys 'Aura Phone' ad using Rain for its advertising character was aired, not only have many men come looking for this product but also they've been calling about the clothes or the sunglasses, or etc. he wore in the ad, which is a reflection of men's greater desire for consumption and gets them willingly to open their wallets.
credit to DongA Brief translation by rain bird
from: rainhk
View next topic View previous topic
You cannot post new topics in this forum You cannot reply to topics in this forum You cannot edit your posts in this forum You cannot delete your posts in this forum You cannot vote in polls in this forum You cannot attach files in this forum You cannot download files in this forum
